Rocco J. Gerardiello Profile Photo
1927 Rocco 2023

Rocco J. Gerardiello

April 16, 1927 — July 25, 2023



Rocco J. Gerardiello, 96,

Heavy Equipment Dealership

Founder and CEO

Rocco “Rocky” Gerardiello, 96, died Tuesday morning, July 25, at his home in Oakton, Virginia. Born and raised in Millburn, he lived in New Providence, Scotch Plains, Bedminster and Watchung before retiring to northern Virginia in 2001.

After serving in World War II and the Korean War Rocky joined the U.S Merchant Marine. This was followed by a career as a mechanic in hydraulics and construction equipment. He then began a career in sales of the equipment he knew so well. During this time, he received an associates degree in business from Seton Hall University. In the early 1970’s he founded his own dealership, Landpower Equipment, which specialized in selling and repairing Ford (and later New Holland) tractors, backhoes and loaders. He later diversified into several other lines of specialized equipment.

He is survived by his wife of 48 years, Lucille Gerardiello, his daughter Barbara Zarella of Bradley Beach, his son Kenneth Gerardiello of Bethlehem, PA, his grandchildren Paul, Michelle, Kenneth and two great grandchildren. He is also survived by his stepson Glenn Nardone, of Oakton, VA and his two sons Brent and Troy.

Funeral arrangements were handled by Gray Funeral Home of Westfield, NJ. A graveside service will be conducted August 1 at Fairview Cemetery, Westfield, NJ. In lieu of flowers, please send memorial donations to Alzheimer’s Association National Capital Area Chapter,

To order memorial trees or send flowers to the family in memory of Rocco J. Gerardiello, please visit our flower store.

Service Schedule

Past Services


Tuesday, August 1, 2023

10:00am - 12:00 pm (Eastern time)

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Graveside Service

Tuesday, August 1, 2023

12:15 - 12:30 pm (Eastern time)

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